CaribbSuppliers – is engaged in the business of providing business solutions to start-up entities and companies already established as a going concern throughout the Caribbean & Central America. We also provide services in other territories, however, special request has to be made by prospective client.  We provide you with a fresh perspective, a process that invests your managers and employees in the outcome, and the tools for successful execution. So whether we're starting up, designing your marketing campaign, developing your sales training program, creating your strategic plan, or helping you expand into new or emerging markets, we bring you novel thought processes and insights.

Profit-Driven Marketing

We've all heard that "marketing is the lifeblood of every successful business." Regrettably, too many businesses don't know whether their marketing programs are breaking through the competitive clutter and contributing to profitability.

Whether you're Nestlé, which spends over $11billion in advertising annually, or a sole

proprietorship that spends $500, it's more important to understand the quality (effectiveness) of your budget than it is to increase quantity (spend more). You may have heard the story about department store owner John Wanamaker complaining in the late 1800s that "half the money I spend on advertising is wasted; the trouble is, I don't know which half."  Knowing which half is obviously the critical question. Consequently, it's important to measure marketing response and effectiveness—both quantitatively and qualitatively.  That's because your marketing communication must appeal to both head and heart.  Despite analytical measurement systems it's impossible to perfectly quantify the communication effectiveness of every marketing dollar. Research done at UCLA indicates that approximately 93 percent of communication effectiveness is determined by nonverbal cues. That means that only seven percent of our communication is accomplished through words. So, in addition to the words it’s important to ask questions like: How do you treat your customers? What is your tone of voice? What are your brand values?

That's why marketing will always remain art as opposed to science. So, as you search for trusted marketing advisers, look for Zen masters who understand both head and heart, as opposed to experts selling the latest trends or definitive answers.

CARIBBSUPPLIERS will determine the right balance of marketing elements for your business, including:

• Trade Shows

• Public Relations

• Advertising

• Web based Marketing

• Governmental and/or Trade Advocacy

CARIBBSUPPLIERS navigates your company through the process of defining a new (or revitalizing your existing) brand strategy, including name development, trademark review, and creating a graphic identity.

Trade Associations, Marketing Networks, & Strategic Alliances

Businesses often confront challenges and opportunities that they cannot respond to by themselves. They may not want to spend the time and money (or may not have the resources) to grow their own company, but find that they need a larger, critical mass to capture new business. An effective way to address these demands is to become part of a larger business group with compatible interests. Trade networks, associations, and strategic alliances often satisfy this need.

CARIBBSUPPLIERS brings companies together through strategic networks and alliances. For example, our Multi-Industry Strategy Networking approach will enable executive management groups that enable noncompeting companies in the same industry to discuss common problems, strategies, and tactics several times throughout the year.

The opportunity to share ideas with your peers empowers you to leverage experience and

problem-solving across your industry.  Another example of driving success through a strategic alliance is our Marketing Network. We will create marketing syndicates to share common strategies, tactics, and materials advertising, collateral, public relations, etc.), for non-competing companies in the same industry.

These strategic alliances enable independently owned companies to think and act like international ones—with multi-national marketing programs and the ability to compete

for larger contracts.

Association Management Services

CARIBBSUPPLIERS also provides traditional association management services, including but not limited to:

Membership: inquiries, communication, processing, and communications

Financial management: budget planning, cash flow management, tax preparation

Membership meeting planning and execution

Board meetings: Define agendas, prepare materials, moderate meeting.

Comprehensive web services: objectives, design, member only libraries, and back-end databases

Legal management: corporate structuring, operating agreements, digital contract management

Corporate communications: communication strategies, collateral materials, media relations